Piero Principi

Professional Photography at the Service of Dentistry

For the first time, a professional photographer has devised a system to allow everyone to easily resolve photographic needs within their practice.

After a long study and discussion with professionals in the field, a professional photographer has simplified the operational procedures allowing anyone to take effective dental images.

Piero Principi, one of the leading experts in photographic technique and lighting, author of several publications, has won several international awards and has been organising advanced photography courses for professionals for many years. He is also a photographic consultant for the Scientific Police and the Italian Army. Today he makes all his thirty years of experience and know-how available to simplify and optimise the ideal technique for dental photography.

www.pieroprincipi.com

Products

“No human investigation can be called true science if it does not pass through mathematical demonstrations.”
Leonardo Da Vinci

dentalphotoPRO


As immediate and versatile as a smartphone, with professional quality results!

macrozetaPRO


The ready-to-use kit for photographing small objects with perfect flash lighting.

Bouncer Kit


The special shape of these diffusers generates a double reflection for a very soft effect.
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Polarising Filters


Polarised light makes it possible to eliminate non-metallic reflections and assess the degree of transparency of teeth.

Video Kit


The bracket, a clamp, a ball head and an LED light make up the kit to be attached directly to the dental unit.
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Backpack


The backpack, practical and comfortable, especially for those who move around on two wheels.

Video

Testimonials

Dr Andrea Balocco - Aosta

“Today I got back my micro 4/3 camera, with settings optimised by Piero Principi. Piero, like the professional and gentleman he is, helped me free of charge. I would like to point out that my camera is compatible with his system, but I did not buy it from him and we do not have any business ties. I can only thank him by saying that his idea, applied to dental photography, has greatly improved the ergonomics, ease, and quality of my documentation. Thank you so much, Piero!”

Odt. Alberto Battistelli - Roma

“Meeting Piero Principi has had a natural numerical impact! In fact, when I heard him talk about photography, not only based on ideas or tastes, but on the objectivity of mathematics, I immediately felt at home. For more than thirty years, I have been working in dental anatomy based on the abstraction of numbers, the only way to report it and help everyone to understand it. Well, Piero does the exact same thing in his professional field, making all the theories objective and undeniable, such as lighting or diffraction control, for example. We need to leave certain subjects to be dealt with professionally only by actual professionals. I agree with him when he says “no one would have their teeth done by a photographer” and therefore, the concept also applies the other way around. These figures are then translated into shots during everyday use and it is here that Piero has fine tuned the dentalphotoPRO® to make everything easier and possible for the less expert photographer. Piero should not be confused, as I have heard, with a camera shop. He is a professional who works with us and who, from time to time, helps us assemble the best the market has to offer for math photography, which he explains so well, making our lives much easier.”

Prof. Ugo Consolo - Modena

“Photography is an essential tool for the dentist, for a whole variety of reasons, from documenting a patient’s condition and the quality of the treatment given (also for medical and legal protection), to highlighting useful details for the perfection of diagnoses and treatment plans. For those who are dedicated to research, photography is often an essential means to illustrate and share their results with their fellow professionals. Achieving these aims requires technical equipment of a level that offers impeccable quality using simple, effective procedures that are possible for the less experienced photographer. Who hasn’t gone through the disappointment of a clinical case treated perfectly but unsatisfactorily documented, before immediately thinking that the solution lies in purchasing increasingly complex photographic equipment? Following this path, the remedy often turns out to be worse than the problem… Thanks to its technical and operational characteristics, the dentalphotoPRO® method developed by Piero Principi is today the most highly developed, effective answer to the needs of modern dentistry.”

Dr Roberto Ferro - Padova

“I have never been a photography enthusiast, although I still consider it an essential support for dentistry. And this is why I have always left taking photographs to my colleagues, with all of the pros and cons this may involve, especially the fact of having to depend on the skills of others. Two years ago I was introduced to Piero and his specific photographic equipment for dentistry... And that is when my approach changed and everything became simple, interesting, and fun, also because… Piero is always there. His spontaneous, constant availability is something that is increasingly rare to find these days.”

Dr Alberto Fonzar - Trieste

“I “arrived” at dentalphotoPRO® almost by accident, because my technician, Gianni Rosso, had bought it before me. I immediately understood the huge “leap” in terms of quality and technology, between these cameras and the ones I had been using over the years: simple, immediate use, quality images in all conditions, with different operators and specialities, possibility to enlarge photograms while maintaining excellent resolution and making dentalphotoPRO® a tool that should be part of the equipment of every dentist. The professional courtesy and availability of Mr Principi is most definitely an excellent added value.”

Dr Guido Golfieri (Como)

“I have been teaching dental photography for over 20 years to dentists, dental technicians, hygienists and dental assistants, and finally, we now have the only genuine innovation and epochal revolution in the dental-photographic field. Piero has been able to take on board the needs of professionals, putting together a top product in every sense. Quality, easy use and maniacal management of light for the most advanced. The only thing I recommend is to try it in a work setting. As well as being a superlative professional, Piero is immensely skilled and incredibly helpful. I don’t want to say more, other than try out the system he has developed and you’ll fall in love with it!”

Dr Pasquale Loiacono - Tropea

“It is an absolute pleasure to share my experience with the dentalphotoPRO® camera, an evolved system that aims to simplify life and the work of dentists who use photography on a daily basis. Piero Principi’s successful idea has been to combine the quality photography and versatility of the “micro four thirds” system, with a simplified work flow that does not take away the possibility for more expert photographers to achieve excellent results. It is a system - we can’t consider it a simple “camera” - that offers great satisfaction to all clinical users and has a rightful place in the dental photography setting.”

Dr Roberto Luongo

“I have been through a lot of cameras since I started taking dental photography with an analog Yashica Dental Eye, about 25 years ago, and all of them have been heavy and unwieldy. Every time, it would be about a year before I could take decent photos, since the cameras were calibrated for everyone except dentists! Finally, since I have been using the dentalphotoPRO®, life has gotten so much easier. Finally, a lightweight camera, but above all, a model that is easy to use and has no manual settings that need to be changed every time. And there is also an expert in the field, Piero Principi, who is always available for advice or for updates to the camera.”

Dr Giorgio Menegazzo - Venezia

“Collecting details on dental patients has always - and now, more than ever - been essential to dentistry, especially from a medical and legal standpoint. Piero Principi has created a camera that I wanted to use from the outset. Now that it has a new flash, it is absolutely extraordinary. And it still has all of the characteristics that make it unique in the dental camera field. Its light weight, easy use, constant lighting and colour performance, along with the autonomy of the battery that powers the new flashes, the polariser filter and new bouncers, all make this a system that has no competitors. Particular mention should go to Piero Principi for his support and availability. Always.“

Dr Vincenzo Musella - Modena

“SIt has always been said that simplicity is the true form of greatness and when you add this to quality, it becomes excellence. This combined system of flash, camera body and lens is the ideal tool for those looking to achieve the correct photographic documentation in a simple, efficient manner and with quality results.”

Dr Elisabetta Pastorini - Cagliari

“I began documenting cases many years ago, and it took up a great deal of my time and energy. Everything changed when I got to know Piero Principi, who made the whole procedure so much simpler with his innovative camera. I cut documentation time in half, while still obtaining excellent quality photos. I would like to stress that as well as being extremely professional, Piero is also immediately helpful. I would recommend the dentalphotoPRO® to everyone, Anyone can use it, whether they are experienced photographers or not.”

Dr Angela and Dr Domenico Puma - Agrigento

“We are siblings, both dentists, and we have been working in Sicily for a number of years. We tried the camera developed by Piero, at the surgery of a colleague in Puglia and we fell in love, both with the camera and with the accessories that Piero patented (like the macrozetaPRO®) to obtain excellent intra-oral or extra-oral dental photos and photos of prostheses, especially for those who need to show their work at different conventions and in reports, like we do. The simplicity of the settings, the predictability of the finished photo, and the extremely easy use by anyone is the strength of this equipment, which Piero has meticulously patented. He continues to improve it so that our photo documentation is easier, efficient, and above all accessible to everyone.”

Prof. Angelo Putignano - Ancona

“I’ve been taking dental photographs for 40 years and during this time I have changed plenty of cameras and lenses, up to a Nikon 7000 and 105 micro Nikkor lens with diffusers for the front and a Tokina 100 with ring flash at the back - so stressful! I’ve known Piero for a long time, and I have always admired his preparation and determination. I was curious about his camera. I wanted to try it, and what can I say? I have rediscovered the pleasure of intra-oral photography. You should try it too.”

Dr Gioele Semprini Cesari - Rimini

“I recently had the pleasure of using the dentalphotoPRO®, created by the talented Piero Principi. This camera is an absolute revolution for us dentists. It makes everyday clinical documentation easier, guaranteeing top-quality shots in record time. Piero’s innovation has notably improved my practice in Rimini, making communication with patients more efficient and with greater impact. I am pleased to recommend dentalphotoPRO® to all my colleagues in the sector.”